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Kraft Heinz's post-split future: More protein, less sugar [CNN]
Last the kraft heinz company earnings: 4/30 07:05 am
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US:NASDAQ Investor Relations: ir.kraftheinzcompany.com/overview
Kraft Heinz is reinventing some of its well-known pantry staples that have fallen out of favor with consumer tastes. In the coming months, a new version of Kraft Mac & Cheese bolstered with nutrients is rolling out to a rival, fast-growing competitor; Capri Sun is cutting sugar and entering the competitive sports drinks category ; and Kool-Aid is being enhanced with electrolytes to take on Liquid IV. Modern makeovers of Kraft Heinz's aging products signal a new direction for the struggling business after scrapping a planned breakup in February. The food conglomerate is also investing $600 million to spur sales of its top brands that have lost market share to trendier competitors and cheaper private labels. That decision has allowed Kraft Heinz to use the new investment to develop products so it can “refocus the full attention of the company on delivering right now for the brands and products we have,” said Caroline Boulos, Kraft Heinz's president of hydration, desserts and meal
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