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String cheese nightmare: NYC man wants $1.5B for Polly-O brand his dad helped succeed [Yahoo! Finance]
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A Staten Island man claims his dad was the true mozzarella master behind the famed Polly-O cheese brand and has demanded $1.5 billion in damages from three companies he claims “stole” the “good will” of the business, including mega food corporation Kraft Heinz. “Kraft bought the factories. They never paid my father for the goodwill — the reputation, the authenticity, the Brooklyn origin — that he bought in 1967,” Joseph Failla said in a Brooklyn Federal Court lawsuit. “They attached it to their bird-branded cheese, sold it as real Brooklyn, 1899 heritage. All lies,” he said in court papers. Joseph Failla, of Staten Island, with a photo of the old Columbia Street store. J.C. Rice for NY Post The company which eventually became the famed Polly-O brand of mozzarella and string cheeses, with its well-known logo featuring a yellow bird in a chef's hat, began in 1899 in Coney Island, when Giuseppe Pollio launched his Columbia Street store. Failla's dad, Vincent, a native of Red H
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