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BETTER WORLD FRAGRANCE HOUSE BY DRAKE LAUNCHES FIRST-EVER EAU DE PARFUM, SUMMER MINK [Yahoo! Finance]
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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its first-ever eau de parfum, Summer Mink—a masterful statement of elegance and contrast. The fragrance, which launches today on the Better World Fragrance House website, followed by the exclusive debut on Ulta.com on May 11th and in-store nationwide on May 12, 2025 , making this the first men's fragrance founded by a celebrity in the retailer's history. Inspired by the beauty of juxtaposition, Summer Mink embodies the unexpected—the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication. Continuing Drake's long-standing collaboration with renowned perfumer Michael Carby of Givaudan, Summer Mink expands Better World Fragrance House's vision of crafting distinctive luxury scents that curate personal space and elevate everyday experiences. The fragrance is a multisensory masterpiece, pairing an intoxicating scent with an exquisite globe-shaped bottle, draped in the brand's signature midnight blue—an artful statement
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