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Half Magic and HBO Launch Limited-Edition Euphoria x Half Magic Makeup Collection [Yahoo! Finance]
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US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
LOS ANGELES, April 14, 2026 (GLOBE NEWSWIRE) -- Half Magic, the makeup brand founded by Euphoria's Emmy® Award-winning head makeup artist Donni Davy, is bringing the show's iconic beauty looks back with a limited-edition Euphoria x Half Magic Makeup Collection created in collaboration with HBO. Ulta Beauty will serve as the exclusive retail partner for this exciting new launch. When HBO Original drama series and pop culture juggernaut Euphoria first premiered in 2019, the show's bold colors, rhinestones, glitter tears, and graphic liner helped redefine beauty on screen and across social media. Davy was credited with sparking a beauty movement as makeup finally became a TV character of its own while Euphoria quickly broke HBO viewership records and became one of the most watched series in all of HBO's history. #EuphoriaMakeup has generated more than 3 billion views on TikTok since its debut and remains a top ranked beauty term on Google. Season three of Euphoria returned on Sunday,
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