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Makeup brand criticized for creating deep black foundation shade reminiscent of black face paint [MSNBC.com]

Ulta Beauty, Inc. (ULTA)  More Company Research Source: MSNBC.com
Last ulta beauty, inc. earnings: 3/12 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions.But now the brand, Youthforia, faces backlash after some Black beauty creators said the new dark shade was reminiscent of black face paint.Golloria George, a Black beauty creator with over 1.4 million TikTok followers, first reviewed Youthforia’s Date Night Skin Tint Serum late last year after thebrand releasedShe complainedAfter a wave of backlash, the company released 10 more shades, including the darkest, “600.”George reviewed“When we say that we want you guys to make shades for us, we don’t mean to go to the lab and ask for minstrel show black,” George said in the video. “What we mean is to take the browns that you have made, create undertones and do what you need to do in the lab so it’s a darker shade of brown.” Her review has been liked over 1 million times on TikTok.Last year, after the origi [Read more]
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Stockreport

Makeup brand criticized for creating deep black foundation shade reminiscent of black face paint [MSNBC.com]

Ulta Beauty, Inc.  (ULTA) 
More Company Research Source: MSNBC.com
Last ulta beauty, inc. earnings: 3/12 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions.But now the brand, Youthforia, faces backlash after some Black beauty creators said the new dark shade was reminiscent of black face paint.Golloria George, a Black beauty creator with over 1.4 million TikTok followers, first reviewed Youthforia’s Date Night Skin Tint Serum late last year after thebrand releasedShe complainedAfter a wave of backlash, the company released 10 more shades, including the darkest, “600.”George reviewed“When we say that we want you guys to make shades for us, we don’t mean to go to the lab and ask for minstrel show black,” George said in the video. “What we mean is to take the browns that you have made, create undertones and do what you need to do in the lab so it’s a darker shade of brown.” Her review has been liked over 1 million times on TikTok.Last year, after the origi [Read more]
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ULTA
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