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Minneapolis-based Odele grew hair care brand via Target; now, it's eyeing women's sports fans [Yahoo! Finance]

Ulta Beauty, Inc. (ULTA)  More Company Research Source: Yahoo! Finance
Last ulta beauty, inc. earnings: 3/12 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
Its minimalist aesthetic and positioning next to pricier brands appealed to consumers looking for affordable yet better-for-you hair care. In just four years, Minneapolis-based Odele Beauty has gone from an idea to national distribution in more than 7,000 stores, including Target, Ulta Beauty and CVS. Founded by Minnesotans Lindsay Holden, Britta Chatterjee and Shannon Kearney, Odele has grown to more than $30 million in sales last year, a 55% increase from 2022. The founders — who started the company in 2019, leaning on their experiences in retail and product development — grew the brand without a large digital marketing budget. Instead, they caught attention of consumers through media mentions in beauty magazines, online reviews and giving out free samples. Now, with a fresh influx of capital from private investors, Odele is preparing a major advertising push on streaming channels as well as out-of-home platforms, like billboards. And, notably, the brand signed a multiyear [Read more]
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Stockreport

Minneapolis-based Odele grew hair care brand via Target; now, it's eyeing women's sports fans [Yahoo! Finance]

Ulta Beauty, Inc.  (ULTA) 
More Company Research Source: Yahoo! Finance
Last ulta beauty, inc. earnings: 3/12 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
Its minimalist aesthetic and positioning next to pricier brands appealed to consumers looking for affordable yet better-for-you hair care. In just four years, Minneapolis-based Odele Beauty has gone from an idea to national distribution in more than 7,000 stores, including Target, Ulta Beauty and CVS. Founded by Minnesotans Lindsay Holden, Britta Chatterjee and Shannon Kearney, Odele has grown to more than $30 million in sales last year, a 55% increase from 2022. The founders — who started the company in 2019, leaning on their experiences in retail and product development — grew the brand without a large digital marketing budget. Instead, they caught attention of consumers through media mentions in beauty magazines, online reviews and giving out free samples. Now, with a fresh influx of capital from private investors, Odele is preparing a major advertising push on streaming channels as well as out-of-home platforms, like billboards. And, notably, the brand signed a multiyear [Read more]
IMPACT SNAPSHOT
EVENT TIME:
ULTA
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS