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Nike signs its first pickleball deal with phenom Anna Leigh Waters [CNBC]
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The 18-year-old will represent Nike in apparel and footwear across all competitions and serve as a global ambassador as the sport continues its rapid growth. The deal caps a historic year for Waters, who is ranked No. 1 in singles, doubles and mixed doubles. In this article Pickleball phenom Anna Leigh Waters has signed an apparel and footwear deal with Nike. Courtesy: Nike/Anna Leigh Waters Nike has signed a deal with No. 1-ranked pickleball player Anna Leigh Waters making her the first pickleball athlete to join Nike's roster. While the terms of the deal were not disclosed, Waters will represent Nike for both apparel and footwear across all of her events and professional tournaments. The 18-year-old will also serve as a global pickleball ambassador for Nike. She previously had an apparel and footwear deal with Fila that expired in 2025. Pickleball has seen explosive growth in recent years , but up until now, Nike has been slow to jump on the trend. The company is curr
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