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Sarah Gibson Tuttle Wants Olive & June To Continue To Lead The ‘DIY Nail Revolution’ And Be The ‘No. 1 Nail Brand In The World’ [Forbes]
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embodies the brand's identity—but also dives a little deeper into, as the column's title suggests, its unsung heroes: products that may not be as out front and in the spotlight as others, but still pull their weight and deserve recognition. In this column, we'll also delve into brand ethos, the why behind beauty brands and what's next for the company. When Sarah Gibson Tuttle launched nail care brand Olive & June in 2013, “Everyone thought I was a little crazy,” Gibson Tuttle previously told Forbes . After all, she decided to open Olive & June—which was originally a brick-and-mortar nail salon with the goal of being the “Drybar for nails” before becoming a direct-to-consumer brand that offers polish, nail tools and at-home manicure and pedicure systems—after working on Wall Street for 10 years. She invested her own money into the venture, and when asked what was the toughest part of her first year in business, Gibson Tuttle answered frankly: “Everything,” she said. Backed by its m
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