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Amazon And Walmart Diverge On ChatGPT Shopping Strategy [Forbes]
Last walmart inc. earnings: 2/18 06:00 am
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
In August, 20% of the people who landed on Walmart.com by clicking a link on another site got there from ChatGPT, according to Similarweb, a web-traffic analytics company. While total shopping activity through ChatGPT is still small, it is growing quickly . Etsy now gets more than 20% of its referral traffic from ChatGPT and Target gets about 15%. On Amazon, though, the share of referral traffic from ChatGPT is under 3% — and it is unlikely to rise soon. The gap says a lot about the different business models at Amazon and Walmart, and how each company thinks about its relationship with shoppers. The Amazon Way: Protecting Its Advertising Engine Amazon has become such an important marketplace that research firm Jungle Scout estimates 56% of consumers begin their online product searches on Amazon.com. That makes Amazon more than a retailer. It makes it one of the most valuable advertising platforms in the world. According to Marketplace Pulse , advertisers spent over $50 bi
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