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Amazon dominates influencer-driven purchases, new data shows. Here are 5 other key takeaways about social shopping. [Business Insider]
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Below are five other takeaways from the report, including what influences purchases. Amazon is the go-to platform for purchases inspired by influencers, new data suggests. An April report by influencer-marketing firm Izea found that 59% of social-media users surveyed said they'd purchased a product after seeing it used by an influencer, and 94% of those consumers had made influencer-inspired purchases on Amazon. This could be bad news for platforms like TikTok and YouTube , which are pushing their own in-app shopping features and leaning heavily on creators to help drive sales . If their users are already accustomed to going to Amazon for these types of purchases, they would need to change consumer behavior to get people to buy directly from their apps. Amazon also works with influencers directly to drive sales. The company runs an influencer program with tools and features to help creators build their own storefronts and earn money from purchases made using their affiliate l
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