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Walmart breaks its no-frills mold with in-store beauty experts and personalized advice [Yahoo! Finance Canada]
Last walmart inc. earnings: 2/18 06:00 am
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
The massive retail chain is breaking out of its no-frills service model by staffing its beauty aisles with trained specialists who can suggest foundation shades to match a shopper's skin tone or knows about a moisturizer The roles were filled at 22 stores in Arkansas and Texas in recent months, and Walmart expects to have them in more than 400 of its 4,600 namesake U.S. stores by year-end. The addition of “beauty experts” comes as Walmart, rival Target, specialty chains like Sephora and department stores for a bigger slice of the $129 billion U.S. beauty and personal care market, including by offering customized advice and playful, interactive spaces to encourage consumers to shop in person as well as online. A year ago, Walmart set up areas in 40 stores where customers could sample makeup and speak with beauty advisors. The pilot “beauty bar” concept is now in hundreds of stores, according to Vinima Shekhar, vice president of beauty merchandising for Walmart's U.S. division. A
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- Walmart breaks its no-frills mold with in-store beauty experts and personalized advice [Los Angeles Times (CA)][Los Angeles Times]
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