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Inside Amazon's secret move to challenge Walmart's strength [Yahoo! Finance]
Last walmart inc. earnings: 2/18 06:00 am
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
Observations suggest Amazon's online recommendation engine is less effective at driving unplanned purchases, compared with the experience of browsing a physical Walmart store. Currently, Amazon has been showing me guitars for sale. That made sense a few weeks ago, before I bought an entry-level guitar, but now the odds of me buying a second one are small. Walking around a Walmart, however, I might see a music stand, a comfortable chair, or something unrelated to my recent purchase. And Walmart makes it really easy to access its stores. "Approximately 90% of the U.S. population lives within 10 miles of a Walmart or Sam's Club," Walmart shared on its website That's something that would be a massive challenge for Amazon to copy, but it's going to make its first major step toward doing that by opening its first-ever Supercenter. Usually, when Amazon makes a big move, it posts a press release, adds it to its blog, and otherwise tries to get as much attention as possible. In this
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