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Walmart is quietly becoming a go-to for designer brands [Yahoo! Finance]
Last walmart inc. earnings: 2/18 06:00 am
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
The retail giant is increasingly attracting higher-income shoppers by expanding its assortment of branded products, investing in store upgrades, and strengthening its fashion credibility. In recent years, Walmart has made several moves to elevate its apparel business. The company appointed American fashion designer Brandon Maxwell as creative director for two of its in-house brands in 2021 and debuted a spring 2025 ready-to-wear collection at New York Fashion Week , a first for Walmart. Through these efforts, the retailer is partnering with established designers and brands to deliver trend-driven clothing at accessible prices. Walmart has also integrated digital features in stores, such as QR codes throughout select locations, to better connect its online marketplace with in-store shopping. Now, the company's latest push into premium products further signals its intent to move beyond its reputation as a discount retailer and position itself as a destination for both value an
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