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Joann shoppers to shift purchases to Michaels, Hobby Lobby [Yahoo! Finance]
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Dive Brief: As Joann shutters its store footprint, respondents to a recent Numerator survey said they would now shop for those products at Michaels or Hobby Lobby (74%), other online retailers (44%), mass retailers like Target or Walmart (39%), independent or local craft or fabric stores (24%) and dollar or discount stores (23%), according to results shared with Retail Dive. While eight in ten respondents said they were upset by Joann's closures, nearly seven in ten (69%) said the store's closures would have a slight to significant impact on them, the survey found. Among the reasons shoppers bought items from Joann were good sales or discounts (65%), product assortment (65%), convenient locations (50%), good prices (49%) and its brand reputation (43%), per the survey results. Dive Insight: Craft chain stores Michaels and Hobby Lobby are poised to pick up Joann's market share. Numerator's survey noted that shoppers turned to Joann for sewing and crafting supplies (79%), fa
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