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Target shifts away from being an 'everything store' in new strategy focused on 'busy families' [Business Insider]
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Dominick Reuter This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Target's executives outlined its turnaround plan at its Minneapolis headquarters on Tuesday. The retailer is trying to win customers back by revamping categories like home and baby. It doesn't want to be known as an "everything store," CEO Michael Fiddelke. Target is betting on "busy families" to drive its turnaround On Tuesday, the retailers' executives outlined changes to Target's stores , app, and product selection that they said will improve financial results. At the center of it all are the needs of time-crunched moms and dads, they said. The plan involves bolstering product selection and customer service in specific product categories, such as baby clothing and care, executives said Tuesday during a presentation at Target's Minneapolis headquarters "Target is not an everything store," CEO Michael Fiddelke said at
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