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Walmart's Great Value brand gets a fresh new look [USA TODAY]
Last walmart inc. earnings: 2/18 06:00 am
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
The redesign is the first major change to the brand's packaging, which first launched in 1993, in 10 years, said Scott Morris, senior vice president of private brands for Walmart U.S. "It's time after a 10-year cycle to renew the brand and give it a fresh look; something that's modernized and connects with the customer," Morris told USA TODAY. What has changed about Walmart's Great Value logo? The biggest change to the updated Great Value logo is the background color being a darker blue. "The role of blue is an important part of the brand. It's been part of the brand identity," said David Hartman, vice president of creative at Walmart. The retailer saw this as an opportunity to make the color more of an "intentional signifier that is more prominent throughout the customer shopping experience," he said. The redesign will be on nearly 10,000 food and consumable Great Value items. It will phase in over the next two years, starting with snacks, cereals, cream cheese, and sour c
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