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-0.000680457267283576 -0.00176918889493734 -0.000816548720740368 0.00394665215024505 0.00258437670114309 -0.00231355470876431 0.0029749591725639 0.000952640174196968
Stockreport

How Ticketmaster’s Verified Fan program toys with the passions of fandom [The Verge]

ALTABA INC (AABA)  More Company Research Source: The Verge
PDF ‘We hear from incredulous fans all the time. It’s opaque for them’ Being a fan is a matter of life and death. The day of Ticketmaster’s presale for Taylor Swift’s upcoming Reputation tour, one fan wrote on Tumblr , “When I die[,] I want Ticketmaster Verified Fan to lower me into my grave so they can let me down one last time.” It’s a sentiment that was liked or reblogged by more than 1,000 others. Verified Fan is a major piece of fandom outreach by Ticketmaster, once one of the most maligned corporations in the world, and this isn’t exactly the sentiment it’s meant to engender. It’s a recent innovation by the ticket-selling giant, and David Marcus, an executive vice president and the head of music for Ticketmaster, explained it to The Verge in a phone call as “a very simple platform.” Fans register with their email address well in advance of a presale and wait to be offered a code that they can use to get into the sale during a special fans-only window. He calls t [Read more]

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