Adidas just launched a new shopping app that learns what you like [The Business Insider]
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Source: The Business Insider
Adidas just launched a new shopping app that learns what you like Adidas has launched a brand-new app focused on personalization. Adidas Adidas is launching a new app — and this time, it's personal. The new app features a personalized newsfeed, a chatbot to field customer inquiries, and a full online store. It's designed to be the new centerpiece of Adidas' app-based mobile experience, Joseph Godsey, the company's global head of digital commerce, told Business Insider. "[We] tried to create an app experience that was unique to us," Godsey said. The app's newsfeed, which showcases things like new product announcements and events, will prioritize things that you've already told Adidas you're interested in. This personalized experience was created to be something "meaningful enough" to draw customers back, Godsey said. The app is the "ultimate expression" of personalization because it lives on such a personal device. The personalization features will be based on inputs
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