Apple’s Long-Awaited Chinese Comeback May Be a Short-Lived One [Bloomberg Business News]
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Source: Bloomberg Business News
Apple Inc. has finally snapped its losing streak in China, thanks mostly to a dearth of splashy rival phones. But even the heavily hyped iPhone X may not help it keep -- let alone expand -- its share of the world’s largest mobile market given unusually stiff holiday-season competition. Riding a growing acceptance of local wares, China’s largest smartphone makers from Huawei to Xiaomi intentionally pit their latest flagship phones directly against the iPhone X in the final months of 2017. So when Apple CEO Tim Cook assured investors last week that Apple was staging a comeback in the world’s second-largest economy, he may have been prematurely optimistic. Customers purchase iPhone X devices at an Apple store during the launch in Hong Kong. Photographer: Justin Chin/Bloomberg Apple’s revenue from Greater China, a region that includes the mainland, snapped six straight declines last quarter with a 12 percent increase. That helped it grow its market share to 7.
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