China's Xiaomi seeks to reignite global push with Spain launch [Reuters (UK)]
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Source: Reuters
China's Xiaomi seeks to reignite global push with Spain launch | Reuters 3 Min Read BEIJING (Reuters) - Chinese smartphone maker Xiaomi Inc launched sales in Spain on Tuesday, its first foray into Western Europe as it revs up a stalled global push into other developed markets around Europe and the United States. Xiaomi will initially sell its flagship Mi A1 smartphones, priced at 229 euros ($265.85) in Spain from Wednesday as well as internet-connected products including scooters, air purifiers and coffee makers. “It’s proof we are very, very serious to be a global company, not only a Chinese company and not only working in developing countries,” Wang Xiang, head of Xiaomi’s global business, told Reuters ahead of the launch. “We want to expand our ambitions to developed areas like Western Europe, and that’s just the first step.” Xiaomi, which in 2014 was briefly the world’s most valuable startup, saw sales stall in 2016 amid an unwieldy international expansion and intense competition
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