Data Sheet—Salesforce CEO Marc Benioff Seeks More Approachable AI [Fortune]
Blue Apron Holdings, Inc. (APRN)
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Source: Fortune
Last year Salesforce announced with much hoopla—which is how Salesforce announces things—a new artificial intelligence product called Einstein. For a feature story in the current issue of Fortune , Marc Benioff, the company’s CEO, told me how his intuition helped name the product. As I relate in my article, the name was serendipitous. It came to Benioff, he says, because the owner of the domain name einstein.com approached him out of the blue to sell it. With his signature mix of technical vision and P.T. Barnum-worthy showmanship, Benioff recognized that “Einstein” would convey AI in a way that would have broad appeal. But what he did next is the difference between people who peddle products and gifted marketers. Let’s let Benioff tell the story: “When I told my product marketers [about the Einstein name], they said, ‘No, no, we want it to be a functional name. Salesforce Intelligence. Salesforce AI.’ At that point, I said to them, ‘No, no, I appreciate your feedback b
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