Blue Apron: Down But Far From Out [Seeking Alpha]
Blue Apron Holdings, Inc. (APRN)
Last blue apron holdings, inc. earnings: 4/29 06:15 am
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US:NYSE Investor Relations:
investors.blueapron.com
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Source: Seeking Alpha
Summary Blue Apron (NASDAQ: APRN ), the meal-kit delivery service aiming to dominate America’s home-delivered grocery industry, stumbled in the days following its lucrative foray into the stock market. Following what was initially a blockbuster IPO, shares tumbled by 4% to around $9.60 , draining much of the optimism for the company’s short-term future. Blue Apron is walking its current tightrope carefully; the company must manage expectations to keep itself on a realistic track toward growth while reinsuring shaken investors who may have cold feet following its post-IPO performance. A tall order While Blue Apron raised nearly $2 billion from its initial sell-off, it was aiming for the $3 billion mark, and may struggle to fund future initiatives without additional sources of capital. At this rate, the company may struggle to resurface in the market and rise past its last valuation of $2 billion in 2015. In order for Blue Apron to rekindle investor’s confidence,
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