New Blue Apron Campaign Demonstrates the Transformative Power of Home Cooking
Blue Apron Holdings, Inc. (APRN)
Last blue apron holdings, inc. earnings: 4/29 06:15 am
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Source: Business Wire
NEW YORK--(BUSINESS WIRE)-- Blue Apron, known for delivering incredible cooking experiences to home cooks across the country, today launched its latest integrated marketing campaign titled “What Cooking Can Do” in collaboration with Droga5, the company’s creative agency. Inspired by countless real stories from Blue Apron customers, the new campaign highlights how cooking with Blue Apron can transform any night into an experience that is much more meaningful. “The Blue Apron brand represents so much more than ingredients in a box. Our product is an experience, and our brand signifies a love of home cooking, excitement and discovery, and deep, meaningful human connections,” said Jared Cluff, Chief Marketing Officer, Blue Apron. “Over the past five years, we’ve received thousands of stories from customers who have shared with us the emotional and transformative experience they have had with our meals. From a cou
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