I stopped using Blue Apron after being a huge fan — and the reasons reveal that the company is doomed (APRN) [The Business Insider]
Blue Apron Holdings, Inc. (APRN)
Last blue apron holdings, inc. earnings: 4/29 06:15 am
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Source: The Business Insider
I stopped using Blue Apron after being a huge fan — and the reasons reveal that the company is doomed Blue Apron is in trouble. The meal-kit company just fired hundreds of people as it faces competition from Amazon and Kroger, and a recent study found that new customers — which the company spends heavily to acquire — weren't sticking around very long . I'm one of those. I used to be a loyal Blue Apron customer but ultimately decided to stop using the service. I believe that the shortcomings I found, in addition to sweeping changes in the industry, will spell doom for Blue Apron. When I started using Blue Apron in May, I was infatuated. The box at my door contained everything I needed for three gourmet meals (some of my favorites were the spaghetti bolognese with butter lettuce salad , the pork and cabbage tacos with pineapple , and the roasted cauliflower and freekah salad ). I not only discovered meals I wouldn't normally make but could do so without spending time going to the store
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