How Levi's Thrived Despite the 'Death of Denim' [Bloomberg Business News]
Chico's FAS, Inc. (CHS)
Last chico's fas, inc. earnings: 2/27 07:02 am
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Source: Bloomberg Business News
Remember "the death of denim?" About three years ago, there was a flurry of stories heralding doom for this wardrobe staple, as shoppers started wearing leggings and jogger pants not just to the gym but for virtually any occasion . The "athleisure" trend undoubtedly threw jeans makers for a loop, including Levi Strauss & Co., the corporate parent of global market-share leader Levi's. But, remarkably, the privately held company is today in its best shape in years. Its annual results , released Wednesday, show revenue increased 8 percent over the previous year, its strongest sales growth since 2011. Forever In Blue Jeans Levi Strauss & Co. significantly improved its sales in 2017, supported by growth across all geographic regions Source: Bloomberg It delivered blockbuster growth in Europe, with sales rising 20 percent in that market over the previous year. And it even managed sales growth in the challenging U.S. market , where
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