Olympians are using camouflage and the color blue to get ahead in the winter games [The Business Insider]
Columbia Sportswear Company (COLM)
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Source: The Business Insider
Olympians are using camouflage and the color blue to get ahead in the winter games Getty Images When a single millisecond can mean the difference between a gold and silver medal, any opportunity for a small (legal) boost in speed is prized. Olympians at this year's Pyeongchang games in South Korea are using all the typical tricks, from aerodynamic racing suits to jackets and pants that deflect distracting light and sound. But they're also embracing some quirky new ones, like racing in blue suits and wearing camouflage patterns. The Norwegian and German speed-skating teams will be racing in blue this year instead of their traditional bright red and green suits — a shift that appears to stem from a belief among some of the teams' sports scientists that blue is a "faster" color. Evidence doesn't suggest that the color blue is actually faster physically ; it's likely all psychological. In a December interview with the New York Times , Havard Myklebust, the Norwegian sports scientist
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News
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- Salomon CEO Franco Fogliato Steps Down After Nearly 3 Years at the Helm [Yahoo! Finance]Yahoo! Finance
- Columbia Sportswear Company to Announce First Quarter 2024 Financial Results on Thursday, April 25, 2024 [Yahoo! Finance]Yahoo! Finance
COLM
Earnings
- 2/1/24 - Miss
COLM
Analyst Actions
- 2/2/24 - UBS
COLM
Sec Filings
- 4/17/24 - Form DEF
- 4/17/24 - Form DEFA14A
- 4/17/24 - Form ARS
- COLM's page on the SEC website