Nielsen tries to solve a mystery: How many watch Netflix? [MSN Money]
Walt Disney Company (The) (DIS)
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Source: MSN Money
In the five years since Netflix started streaming original series like the Emmy-winning “House of Cards” and “Master of None,” the shows have had a question hanging over them: How many people are watching? Popular Searches Outside of Netflix, nobody knows the answer. Sign Up For the Morning Briefing Newsletter That’s because, much to the frustration of those in the industry who would like to have a firm idea of just how popular those shows are, the streaming services – Amazon and Hulu included – have been fiercely protective of their numbers. Now, Nielsen, the 94-year-old company that for decades has had an effective monopoly on measuring television ratings in the United States, has announced that it has found a way into the great unknown of Netflix viewership. What Nielsen’s data shows, exactly, and how rigorously it is measured remains something of a mystery, because Nielsen did not release the data publicly. The move, however, is a
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