First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Identifies Key ‘Direct Brands’ Worth Watching
Dun & Bradstreet Holdings, Inc. (DNB)
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Source: Business Wire
Economic Data from Dun & Bradstreet and Cultural Indicators from Other Sources Power List Of ‘Direct Brands’ Disrupting Incumbents in 15 Categories PALM DESERT, Calif.--(BUSINESS WIRE)-- The Interactive Advertising Bureau (IAB) today released the “IAB 250 Powered by Dun & Bradstreet,” a first-of-its-kind analysis that pinpoints the most important “Direct Brands” to watch in the U.S. economy. The trade association for the digital media and marketing industries issued the directory at its IAB Annual Leadership Meeting, in advance of its publication of “The Rise of the 21st Century Brand Economy,” a groundbreaking study identifying supply chain, consumption, communications, and data trends that are shifting the center of growth in the American consumer economy. “Direct Brands” identified in the IAB 250 roster include the cosmetics company Glossier, the luggage company Away Travel, and the mattress
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