Emulating Apple to Tap Into Brazilians' Rising Car-Sharing Fever [Bloomberg Business News]
EHI CAR SERVICES LTD (EHIC)
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Source: Bloomberg Business News
Localiza’s investing in technology as car culture changes The Brazilian company foresees continued strong growth in 2018 Car rental companies don’t exactly inspire notions of digital prowess. Localiza Rent a Car SA , however, has made high tech a central focus of its business as tech-savvy Brazilians drop the dream of car ownership. The company is rolling out facial recognition, as in the iPhone X, to improve its customer experience -- read: get you into your car faster -- in a country where the client often times is an afterthought and millennials are demanding better. The company also has a reputation for conservative management. That’s something in short supply in a nation plagued by scandals like the all-encompassing Carwash corruption probe that’s put billionaires and politicians behind bars. That clean image has helped Localiza -- controlled by the same two families for some 44 years -- j
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