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Don't try too hard to sell your company, says CEO who sold his last company for $1.2 billion [The Business Insider]

EMC CORP (EMC) 
Don't try too hard to sell your company, says CEO who sold his last company for $1.2 billion Virtustream CEO Rodney Rogers YouTube/Screenshot Every startup founder at some point dreams about selling their company for a boatload of money. That's not a pipe dream in the Silicon Valley tech world, where billion-dollar acquisitions happen often. But Virtustream CEO Rodney Rogers, who sold his company for $1.2 billion to EMC in 2015 , says founders shouldn't spend too much time thinking about selling if they really want to receive a home-run offer. "You can’t build the company to sell it. Companies get bought, not sold," Rogers told Business Insider. Rogers says that he's seen a lot of founders end up receiving suboptimal offers because they become so focused on an acquisition. And that attitude is more pervasive in the tech industry where the development cycles are so intense and getting shorter, he says. Instead, Rogers believes founders should spend all their energy on bui Show less Read more
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