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Stock impact report

Fujifilm Instax Square SQ10 review: digital downer [The Verge]

FUJIFILM HLDGS CORP ADR (FUJIY) 
Last fujifilm hldgs corp adr earnings: 8/9 04:02 pm Check Earnings Report
Company Research Source: The Verge
A new kind of instant camera that’s not quite there yet Do you want to keep your photos for a long time, and make some of them widely available? Or do you want them to be more ephemeral, something you can give to a friend and maybe never see again? Consciously or not, we ask these questions a lot when trying to decide whether to use Snapchat or Instagram. But they're also swirling at the core of the new Fujifilm Instax Square SQ10. In many ways, the $279 SQ10 is just like the Instax cameras that came before it. It captures and prints instant photos. It’s fun to use, and people love to interact with it. It still looks a bit like a toy, but it’s also the most polished Instax camera Fujifilm has ever made. There are two big differences, though. One is that the SQ10 shoots on a new square format of Instax film. The other is that it’s now simultaneously a digital camera, too. These changes are supposed to help Fujifilm — which stands nearly alone in the instant film ca Show less Read more
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