Emerging markets are driving global app downloads and usage [The Business Insider]
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Source: The Business Insider
Emerging markets are driving global app downloads and usage This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here . The global app market continued to grow in terms of downloads, usage, and consumer spending in 2017, according to App Annie. Global app downloads across the iOS App Store, Google Play, and third-party Android stores surpassed 175 billion downloads in 2017, up 60% from 2015. And time spent in apps per day grew 30% from 2015 to reach 3 hours on average. Meanwhile, global consumer spending hit $86 billion in 2017, more than doubling the total from 2015. App Annie expects to see continued growth in the global app market, driven largely by accelerating adoption in emerging markets. As growth in developed markets slows, emerging markets are the focal point of global app download and usage growth. The expected growth in emerging markets could be mo
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