UPDATE 1-Amazon ordered not to pull in customers who can't spell 'Birkenstock' [Reuters]
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Source: Reuters
Amazon ordered not to pull in customers who can't spell 'Birkenstock' | Reuters Reuters Staff 2 Min Read FRANKFURT (Reuters) - Did you mean Birkenstock? A German court has ordered Amazon not to lure internet shoppers to its online marketplace when they mistakenly search for “Brikenstock”, “Birkenstok”, “Bierkenstock” and other variations in Google. The ruling is a victory for the German sandal maker, whose relationship with Amazon has grown increasingly antagonistic. It convinced a district court in Duesseldorf that Amazon booked variations of “Birkenstock” as keywords through Google AdWords. Any of those variations would produce search results for Birkenstock shoes sold on Amazon.com, the court said in a ruling dated Dec. 20. Birkenstock sought the injunction because it feared unsuspecting shoppers might buy low-quality counterfeits through Amazon that would erode its reputation. Earlier this month, Birkenstock said that it would end the sale of its products over Amazon in Europe aft
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