3 Reasons Why J.C. Penney Stock Will Continue Falling [MSN Money]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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US:NYSE Investor Relations:
ir.jcpenney.com
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Source: MSN Money
© Provided by InvestorPlace jcp stock Personally speaking, J C Penney Company ( JCP ) is a painful lesson in market timing: You can have the right argument and still lose the debate. Several years ago, I bought put options against the retailer, assuming that the JCP stock price would fall dramatically. Instead, Wall Street bought into its pleas for additional time to right the ship. For quite some time, JCPenney stock proved doubters wrong. When shares briefly plunged below $5 in early 2014, I thought the writing was on the wall. Instead, my hopes for “negative profits” were dashed when the retailer kept pumping out its brilliant PR game. JCP was reinventing itself, overhauling its stores and making divestures in unproductive assets and workers. That message was enough to satisfy speculative investors. However, common logic tells us that you can’t cut your way to prosperity. At some point, you must have a real plan to survive and thrive in the era of Amazo
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