J.C. Penney: A Realistic View Of Future Gross Margins [Seeking Alpha]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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ir.jcpenney.com
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Source: Seeking Alpha
J.C. Penney: A Realistic View Of Future Gross MarginsSummaryJ.C. Penney's gross margins are expected to fall around 1% to 1.2% from 2016.Most of that decline appears to be due to temporary items such as liquidation from closed stores and elevated shrinkage.J.C. Penney is unlikely to return to 2010 gross margin levels though due to appliance sales and increased online sales.I believe that 35.5% to 36.8% gross margins is a reasonable range for J.C. Penney to end up with during the next few years.
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