Predicting the death of the mall, one J.C. Penney at a time [MSN Money]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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Source: MSN Money
Bad news, mall rats: Your local J.C. Penney may be in trouble. Popular Searches That’s the conclusion of one startup that identified another 197 stores at risk after the embattled retailer announced plans earlier this year to shutter as many as 140 shops. Analysts at System2 LLC say the outlets -- from San Bernardino, California, to a suburb of Omaha, Nebraska -- have a more than 64 percent likelihood of closing. How does System2 know? Its computers say so. Founder Matei Zatreanu threw aside a hedge fund career to test a simple theory: that crunching mobile phone pings, demographic information, credit-card bills and other unconventional data yields a better way to invest in real estate and other areas. Using algorithms and machine learning, the company says it can determine which stores have a future and which ones will die -- and do it more accurately than investors that rely on conventional information. So far, it’s only studied J.C. Penney Co.,
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