Some Struggling Retailers Had a Happy Holiday Season [The Motley Fool]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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Source: The Motley Fool
A few chains have reported on their November and December sales, and the news is good. Heading into the holiday season , retailers had a cautious optimism driven in part by a National Retail Federation (NRF) prediction that sales would grow between 3.6% and 4%. What the NRF could not predict about the crucial months of November and December was where people would shop. Would they move more of their business to online-only retailers or would brick-and-mortar stores make a comeback? The reality has proven to be that while the season was good to digital leaders including Amazon and Wal-Mart , some struggling traditional retailers also did well. Those companies, some of which have appeared on lists of companies that may go bankrupt in 2018, have been quick to tout their seasonal success. Of course, posting a gain in same-store sales or even making a profit during a two-month period does not mean a retailer has turned things around completely, but it is a hopeful si
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