Why I Both Love and Hate J. C. Penney Company, Inc. [The Motley Fool]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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ir.jcpenney.com
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Source: The Motley Fool
The retailer has both delighted and confounded this Fool. J.C. Penney ( NYSE:JCP ) confounds me as a business. On a macro, companywide management level, I love what CEO Marvin Ellison has done. He's making the big moves that position his company for eventual success, and he's shrewdly capitalizing on the slow death of Sears Holdings ( NASDAQ:SHLD ) . That's not the full story for the brand, though. Management on a companywide level only means so much. On a store-by-store operational basis, my experiences have been largely negative. It's a sort of duality that leaves me mixed on the chain's prospects. I love the overall plan for the company, but I still dislike shopping in its stores. J.C. Penney has a good long-range plan, but poor in-store execution. Image source: J.C. Penney. Here's what I love Unlike Sears, which seems to be shedding assets and closing stores with its only real plan being not to run out of money , J.C. Penney has a clear d
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