YouTube is setting up an 'Intelligence Desk' to weed out dicey content before it raises bigger brand safety concerns [The Business Insider]
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Source: The Business Insider
YouTube is setting up an 'Intelligence Desk' to weed out dicey content before it raises bigger brand safety concerns YouTube/Logan Paul YouTube is trying to get its act together in the wake of its brand safety crisis, setting up an "Intelligence Desk" to weed out dicey content before it spirals out of control raising alarm for marketers. The desk is intended to be a multi-pronged "early detection" initiative and was described in a briefing sent out to advertisers by the company, BuzzFeed News first reported. This is the latest step in a wider push by Google to address the brouhaha around digital advertising and 'brand safety.' YouTube’s Intelligence Desk will reportedly comb through Google data, user reports, and social media trends and rely on third party consultants to detect inappropriate content early. It is a measure that will either remove the problematic content or prevent brands' ads from appearing alongside it. "As we outlined in a blog in December, we're expanding ou
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