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0.000590667454223365 0.000738334317779258 -4.43000590667471E-05 -0.00206733608978146 -0.00487300649734197 -0.0100413467217955 -0.0135853514471353 -0.0165386887182515
Stock impact report

Michael Kors' sales pick up as full-price strategy pays off [Reuters]

MICHAEL KORS HOLDINGS (KORS) 
Last michael kors holdings earnings: 11/7 06:30 am Check Earnings Report
US:NYSE Investor Relations: investors.michaelkors.com
Company Research Source: Reuters
Michael Kors' sales pick up as full-price strategy pays off | Reuters 3 Min Read (Reuters) - Michael Kors Holdings Ltd ( KORS.N ) reported strong holiday-quarter sales and raised its full-year revenue forecast, showing the luxury goods maker’s success in moving to reinvigorate sales and brand prestige by offering fewer promotions. The retailer’s shares were up 3.7 percent at midday on Wednesday, easing after rising as much as 6.6 percent to a three-year high of $69.75. Once the hottest name in affordable luxury, Kors chased mass-market appeal by making its sought-after products more widely available and through promotions. But that led to brand fatigue and a year-long fall in revenue, forcing a rethink in strategy. Last year, Kors dialed back supplies to department stores and off-price channels, refreshed its product lines, shut underperforming stores and offered fewer discounts online. It intensified these moves in the key holiday shopping season. That led to Kors’ total revenue in Show less Read more
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