Let This Iced Tea Company Be a Warning to Hasty Blockchain Investors [Fortune]
LONG BLOCKCHAIN CORP COMMON (LBCC)
US:NASDAQ Investor Relations:
investors.longislandicedtea.com
Company Research
Source: Fortune
The crypto craze has caused more than a few companies that nothing to do with the virtual currency to pivot. And now at least one might be sobering up. Well, sort of. Late last year, Long Island Iced Tea Corp.—whose business has been selling non-alcoholic beverages—saw its shares rise six-fold after rebranding itself Long Blockchain Corp . The company said at the time that it planned to partner or invest in companies that develop the decentralized ledgers known as blockchain, the technology that underpins Bitcoin. It reserved the web domain name http://www.longblockchain.com and although it planned to still operate a ready-to-drink beverage subsidiary, the company also said it would buy up to 1,000 Bitcoin mining machines. Because mixing beverages and blockchain is such an obvious cocktail. But now, just six weeks after making its announcement, Long Blockchain Corp. has decided not to purchase the 1,000 mining rigs, according to document filed with Securities a
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