Beauty chain Bluemercury is placing its bets on L.A.'s skin care-obsessed culture [Los Angeles Times (CA)]
Macy's Inc (M)
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Source: Los Angeles Times
Beauty chain Bluemercury is placing its bets on L.A.'s skin care-obsessed culture In the age of digital shopping, Barry Beck, co-founder and chief operating officer of upscale beauty chain Bluemercury , is going another route. He’s betting big on brick and mortar — and Los Angeles plays a starring role in all of it. In 1999, Beck opened the first Bluemercury store in Washington, D.C., where the company is based. Bluemercury, now owned by Macy’s Inc., has 153 stores in 25 states, competing with beauty brands such as Sephora and Ulta Beauty. Genaro Molina / Los Angeles Times A look inside the Bluemercury in West Hollywood. A look inside the Bluemercury in West Hollywood. (Genaro Molina / Los Angeles Times) Beck says he believes there is major potential for the chain to become a ubiquitous upscale neighborhood drugstore. Think a fancy 7-Eleven for Angelenos looking to pick up a Tom Ford lipstick or Acqua di Parma aftershave balm on the go. “I’m going to b
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