The complicated gender history of pink [CNN]
Macy's Inc (M)
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Source: CNN
The complicated gender history of pink The color is overwhelmingly associated with delicacy and femininity. That, however, is a recent development. "If you go back to the 18th century, little boys and little girls of the upper classes both wore pink and blue and other colors uniformly," said Valerie Steele, director of the Museum at FIT, the Fashion Institute of Technology, in New York. In fact, pink was even considered to be a masculine color. In old catalogs and books, pink was the color for little boys, said Leatrice Eiseman, a color expert and executive director of the Pantone Color Institute. "It was related to the mother color of red, which was ardent and passionate and more active, more aggressive. Even though you reduce the shade level, it was a color that was associated with boys," Eiseman said. An article titled "Pink or Blue," published in the trade journal The Infants' Department in 1918, said that the generally accepted rule is pink for boys and blue for girls. "The reaso
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