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Stock impact report

Uber launches new tool for shoppers [The Business Insider]

Macy's Inc (M) 
Last macy's inc earnings: 2/25 06:55 am Check Earnings Report
US:NYSE Investor Relations: macysinc.com/ir
Uber launches new tool for shoppers This story was delivered to BI Intelligence " E-Commerce Briefing " subscribers. To learn more and subscribe, please click here . Uber is rolling out ride-sharing buttons on retailers, banks, and restaurants' mobile location pages that allow consumers to order rides to those specific establishments, reports Mobile Commerce Daily. When clicked on, the "Ride there with Uber" button takes users from a retailer's mobile location page to the Uber app, where their destination is already preloaded. This could significantly drive up in-store foot traffic and incremental spending for participating retailers. Meanwhile, the omnichannel tool is part of Uber's overall push into retail, and as it continues to blend the online and offline shopping experience, we expect more retailers to sign on to its various offerings. The "Ride there with Uber" tool will likely help drive up traffic in brick-and-mortar retail locations. The rise of e-commerce has meant a decl Show less Read more
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