What Macy's Is After With Its Flashy New Loyalty Program [The Motley Fool]
Macy's Inc (M)
Last macy's inc earnings: 2/25 06:55 am
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Source: The Motley Fool
The perks for those who spend a lot at the department store will be upgraded, but will it really help the chain compete? In this Market Foolery podcast segment, host Chris Hill and Motley Fool Asset Management 's Bill Barker assess the potential of Macy's ( NYSE:M ) soon-to-debut new rewards program. The top-spending 10% of its customers -- who contribute about half of its sales -- will get 5% back, plus free shipping, among other things. As they note, cultivating customer loyalty is a cost-efficient move, but in this case, it's a sign of a company playing defense. A full transcript follows the video. This video was recorded on Sept. 27, 2017. Chris Hill: Macy's has had 10 straight quarters of declining same-store sales. Next week, Macy's is unveiling a new loyalty reward program aimed at its biggest shoppers. This is people spending at least $1,200 a year. They'll get perks like free shipping and 5% back, although as I understand it, that's as a
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M
Earnings
- 2/27/24 - Beat
M
Sec Filings
- 4/19/24 - Form 3
- 4/19/24 - Form 3
- 4/19/24 - Form 3
- M's page on the SEC website