Mastercard and Swarovski Launch Virtual Reality Shopping Experience
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Business Wire
Consumers can shop the Atelier Swarovski home décor line through the VR app on their mobile phones and checkout with Masterpass PURCHASE, N.Y.--(BUSINESS WIRE)-- Today Mastercard and Swarovski launched a virtual reality (VR) shopping app for the Atelier Swarovski home décor line, a collection of functional and decorative crystal home accessories designed in collaboration with world-renowned architects and designers. The app immerses consumers in a tastefully decorated home where they can browse and purchase the pieces with Masterpass, Mastercard’s digital payment service. This new shopping app highlights the value of the pieces, the story behind the inspiration, the complex manufacturing process, and the designers’ creative journeys in a new and engaging way. Masterpass enables consumers to check-out from within the VR experience without having to add payment details. Consumers
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- 1/31/24 - Beat
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Sec Filings
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- MA's page on the SEC website