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Mattel continues updating classic brands [Seeking Alpha]

MATTEL (MAT)  More Company Research Source: Seeking Alpha
Last mattel earnings: 2/1 04:05 pm Check Earnings Report
PDF Mattel continues updating classic brandsMattel (NASDAQ:MAT) islaunching a new card game next month called Dos in hopes of giving its nearly 50-year-old Uno brand a second life.It comes as Mattel aims to turn its business around, mainly by updating classic brands, such as Barbie and Hot Wheels.Company revenue fell 11% last year, hurt by the bankruptcy of Toys R Us and by kids who are increasingly reaching for a tablet instead of a toy.Click to subscribe to real-time analytics on MATNow read:There Are 2 Amazons, And Both Are Tough On Toy Manufacturers » [Read more]

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