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Stock impact report

Digitally Savvy Mattel CEO Tries To Revive Hot Wheels and Barbie [Fortune]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Fortune
This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. Sign up here . Good morning from New York, where I’m attending Fortune ’s first CEO Initiative , which I’ll tell you about below. I’ve written repeatedly about the quest by corporations everywhere to transform themselves digitally. Michal Lev-Ram has a fascinating piece in the current issue of Fortune about Mattel’s ( mat ) efforts to do just that under its digitally savvy new CEO Margo Georgiadis, who joined the toymaker by way of Google ( googl ) . What I love about this story is that nothing about Mattel’s planned reinvention is straightforward. The company’s products are a bunch of exceedingly old brands, like Barbie and Hot Wheels. Though sales have stalled, those workhorses still perform exceedingly well for Mattel . And it’s not even clear tech toys are what’s called for. Kids and their parents tend to love the old stuff—even though Georgiadis and her col Show less Read more
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