MGM International has quietly debuted a powerful new ad after it was forced to halt its campaign in the aftermath of the Vegas attack [The Business Insider]
MGM Resorts International (MGM)
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Source: The Business Insider
MGM International has quietly debuted a powerful new ad after it was forced to halt its campaign in the aftermath of the Vegas attack Barely two weeks after MGM Resorts International unveiled its first corporate branding campaign, disaster struck. One of its properties, the Mandalay Bay resort in Las Vegas, became intimately associated with the deadliest shooting in modern US history. The brand, thankfully, was quick to pull the plug on the ill-timed campaign called " Welcome to the Show ," which also carried the line "blow the mind of all mankind." And in the weeks following the attack, shifted gears to focus on a message of unity and healing with its agency McCann New York. This past weekend, Business Insider spotted that the entertainment company quietly debuted its new spot, "Together We Shine" during the broadcast of Saturday Night Live on NBC. Unlike the previous campaign, which was meticulously planned for 18 months, internally implemented and widely publicized, the new ad
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- 4/3/24 - Form 4
- MGM's page on the SEC website