Millennials are driving a $9 trillion change in investing [The Business Insider]
Morgan Stanley (MS)
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Source: The Business Insider
Millennials are driving a $9 trillion change in investing A music fan crowd surfs during a performance by "Foster the People" at the Lollapalooza music festival in Grant Park in Chicago. Reuters/Jim Young Millennials aren't just eating avocado toast and snapchatting, they're also driving the growth of a $9 trillion market on Wall Street: sustainable investing. Sustainable investment products, which aim to deliver outsize returns and remedy societal and environmental ills, have grown at a rate of more than 33% between 2014 and 2016 in the US, according to a newly released report by Morgan Stanley . The market for such products, as a result, has grown from $6.57 trillion to $8.72 trillion. Morgan Stanley's Sustainable Signals report , a sequel to a 2015 report on the subject conducted by the bank's Institute for Sustainable Investing, examines the findings of an impact investing-focused survey of 1,000 active investors across the age spectrum. It found that millennials have
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